Cookut no accomplishment without pleasure!
Cookut does not simply sell kitchen utensils and everyday accessories. It accompanies, inspires, simplifies, and encourages. In a daily life often rushed, where cooking can seem like a chore, the brand offers ingenious, accessible, and joyful solutions. Laurent Ammeux sums it up as follows: “Our role is to encourage. To inspire desire, to make things possible, to make things simple.” Cookut, the encouraging brand, is much more than a trend: it is a lasting promise.
Based in Brignais, near Lyon, Cookut designs kitchen utensils that have become market stars. Since taking over the brand in 2024, Laurent Ammeux has stayed true to its values and the ambitions of a player unlike any other. A resolutely stimulating brand, it accompanies every cook – from beginner to passionate – in their daily lives. Nearly two years after his arrival at Cookut, Laurent Ammeux remains faithful to the company’s DNA: “I have carried forward what the previous team put in place. Our mission is clear: to design kitchen utensils that are responsible, useful, and accessible to everyone.” At Cookut, eco-responsibility is not just a marketing concept, but a foundation. Every innovation aims to make life in the kitchen easier and to invite people back into it, without a punitive outlook. This philosophy encourages and restores confidence, making cooking once again an enjoyable and rewarding moment.
The utensils designed by Cookut stand out for their aesthetic qualities, their ergonomics, and their ingenious manufacturing. Among the flagship products, casseroles, pans, pots, and other accessories (such as cake or muffin molds) appeal with their practicality and their ability to simplify everyday life. “We want cooking to be joyful, intuitive, creative,” stresses Laurent Ammeux. And to turn these ambitions into reality, Cookut has recently expanded its range with new collections, such as “La Merveilleuse,” an innovative and high-performance casserole, awarded a Red Dot Design Award 2025.
La Merveilleuse, at the heart of Cookut’s strategy, combines robustness and beauty with ease of use. Its success confirms that Cookut’s ambitions were rightly rewarded by this Red Dot Award 2025 for “La Merveilleuse,” an extraordinary oven dish.
A brand that makes cooking simple
In the spirit of its emblematic casseroles, Cookut has become a true reference. Each collection offers a simple and effective response to the needs of modern consumers. The brand’s 25 flagship items are designed to support every cook, whether beginner or expert. Utensils that take the stress out of cooking and encourage enjoyment in preparing meals.
Recently, Cookut adopted a “zero PFAS” approach for its new collections. Indeed, the brand designs its products using materials that are safe for health and the environment. The “Steel Green” collection, which offers nickel-free stainless steel pans, has been added to the stainless steel line, now enriched with two new saucepans (16 and 20 cm) at the attractive price of €29.90. Each piece is compatible with all hobs, including induction.
This collection is also designed to be highly efficient, meeting the expectations of demanding consumers concerned with durability and safety.
Another promising innovation is the launch of ceramic pans free from PFAS, guaranteeing healthy cooking without compromise. And for fans of surprises, the celebrated “aperitif shaker” and other iconic utensils continue to charm with their originality.
A living dialogue with consumers
On social media, Cookut has built a large community of fans. “Cooking is about pleasure, sharing, making cooking less intimidating… It is rediscovering a moment that is simple, authentic, and joyful,” explains Laurent Ammeux. The brand fosters constant interaction with its community, offering recipes, tips, and inspiration.
This closeness makes it possible to design products ever more in tune with consumer expectations and to adapt its ranges quickly to evolving habits.
Local sourcing as a lever for proximity
Based near Lyon, Cookut relies on geographical proximity with its suppliers and partners. Production, split between Europe and Asia, prioritizes short supply chains whenever possible. This strategy helps to reduce environmental impact while increasing the brand’s responsiveness.
International ambitions
Today, Cookut is expanding internationally with growing ambitions. Its casseroles and pans, in particular, are already enjoying great success outside France. The brand relies on a multi-channel distribution strategy to win over new markets: e-commerce, specialist retailers, and department stores.
Source: Home Fashion News Magazine – September 2025 (HFN58)
