Cookut – No achievement without pleasure!
Cookut does not just sell kitchen utensils and everyday accessories. It supports, inspires, simplifies, and empowers. In a world where daily life is often rushed and cooking can feel like a chore, the brand offers ingenious, accessible, and joyful solutions. Laurent Ammeux sums it up this way: “Our role is to encourage. To spark desire, to make things possible, to make things simple.” Cookut, the brand that encourages, is much more than a passing trend: it is a lasting promise.
Based in Brignais, near Lyon, Cookut designs kitchen utensils that have become market stars. Since taking over the brand in 2024, Laurent Ammeux has stayed true to its values and ambitions of a player unlike any other. A truly energizing brand, Cookut supports every cook – from beginner to passionate enthusiast – in their everyday life. Nearly two years after his arrival at Cookut, Ammeux remains faithful to the company’s DNA: “I have carried forward what the previous team put in place. Our mission is clear: to design kitchen utensils that are responsible, useful, and accessible to everyone.” At Cookut, eco-responsibility is not just a marketing concept but a foundation. Every innovation is designed to make life in the kitchen easier and to invite people back to cooking without guilt or constraint. This philosophy restores confidence and brings joy back into cooking, making it once again a rewarding experience.
Cookut utensils stand out for their aesthetics, ergonomics, and ingenious design. Among the flagship products, casseroles, pans, pots, and other accessories (such as cake or muffin molds) appeal for their practicality and their ability to simplify everyday life. “We want cooking to be joyful, intuitive, creative,” stresses Ammeux. To bring these ambitions to life, Cookut has recently expanded its range with new collections, such as La Merveilleuse, an innovative, high-performance casserole that won a 2025 Red Dot Design Award.
At the heart of Cookut’s strategy, La Merveilleuse combines strength and elegance with ease of use. Its success confirms that Cookut’s ambitions were rightly rewarded with this Red Dot Award 2025 for “La Merveilleuse,” an extraordinary oven dish.
A brand that makes cooking simple
True to the spirit of its emblematic casseroles, Cookut has become a genuine reference. Each collection offers a simple and effective response to the needs of modern consumers. The brand’s 25 flagship items are designed to support every cook, from novice to expert — utensils that take the stress out of cooking and bring back the pleasure of preparing meals.
Recently, Cookut adopted a “zero PFAS” approach for its new collections. The brand designs products with materials that are safe for both health and the environment. The Steel Green collection, featuring nickel-free stainless steel pans, has been added to the stainless steel line, now expanded with two new saucepans (16 and 20 cm) at the attractive price of €29.90. Each piece is compatible with all hobs, including induction.
This collection is also designed to be highly efficient, meeting the expectations of demanding consumers concerned with durability and safety.
Another promising innovation is the launch of ceramic pans free from PFAS, ensuring healthy cooking with no compromise. And for fans of surprises, the celebrated “aperitif shaker” and other iconic utensils continue to charm with their originality.
A living dialogue with consumers
On social media, Cookut has built a large community of fans. “Cooking is about pleasure, sharing, making cooking less intimidating… It is rediscovering a moment that is simple, authentic, and joyful,” explains Laurent Ammeux. The brand fosters constant interaction with its community, sharing recipes, tips, and inspiration.
This closeness makes it possible to design products ever more in tune with consumer expectations and to adapt its ranges quickly to evolving habits.
Local sourcing as a lever for proximity
Based near Lyon, Cookut relies on geographical proximity with its suppliers and partners. Production, split between Europe and Asia, prioritizes short supply chains whenever possible. This strategy helps to reduce environmental impact while increasing the brand’s responsiveness.
International ambitions
Today, Cookut is expanding internationally with growing ambitions. Its casseroles and pans, in particular, are already enjoying great success outside France. The brand relies on a multi-channel distribution strategy to win over new markets: e-commerce, specialist retailers, and department stores.
Source: Home Fashion News Magazine – September 2025 (HFN58)
