After two years devoted to consolidating its foundations, M&Co is entering an acceleration phase in which a graphic overhaul, skills development and new collections come together to redefine its role as an expert player and strategic partner within the sector. At Ambiente, the company will present the first tangible outcomes of this shift.
In a market where expertise and the ability to provide meaningful support make the difference, M&Co reaffirms its positioning as a reference player. The company aims to be a reliable partner both for the brands it represents and for the retailers it supports on a daily basis. Already well recognised for having introduced and developed brands such as Mastrad, Belissam, Nuts, Dreamfarm and Full Circle on the French market, M&Co stands out for its deep product knowledge, its sharp understanding of market dynamics and a genuine ability to connect the right innovations with the right retail networks.
This acceleration phase is underpinned by a significant strengthening of teams. M&Co has thoroughly reviewed its approach to product development, while appointing a full-time web manager and intensifying its presence on social media. This internal upskilling reflects confidence in the chosen trajectory and prepares the company to take on more ambitious challenges.
Mastrad, a strategic repositioning built on range coherence
At the heart of this transformation, Mastrad—M&Co’s flagship brand—is undertaking a structured repositioning. To assert its place as a major player in kitchen utensils, the brand is moving away from isolated product launches in favour of fully developed concepts. Each new introduction is designed to fit into a coherent universe, capable of generating a critical mass effect that captures buyers’ attention and strengthens the brand’s international presence.
This approach makes it possible to revitalise sometimes ageing ranges and to rethink a series of highly anticipated launches, designed to respond precisely to the expectations of both distributors and consumers. The strong strategic ambitions underpinning these launches point to a deep overhaul of Mastrad’s overall visual identity. Long and meticulous, this work will reveal, from 2026 onwards, a distinctly new face for the brand, particularly visible in categories that are being completely relaunched.
Ambiente, a key moment setting the tone
This momentum will find its first expression at Ambiente, a key date in the calendar, where the company will be showcased through a selection of five to six products. The objective is not to reveal everything too early, but to provide a solid preview of what is to come, while setting the pace for this renewal.
Source: Home Fashion News Jan26
