FROM ICON TO EVERYDAY LIFE: HOW SMEG MAINTAINS ITS DESIRABILITY

A new colour inspired by interior design trends, a new-generation Air Fryer and a multifunction grill demonstrate SMEG’s ability to evolve its offering without compromising the identity on which its success has been built. True to its vision of the Italian art of living, the brand continues to develop a universe where aesthetics, innovation and functionality go hand in hand.

Some brands succeed in transforming everyday objects into genuine cultural markers. SMEG is one of them. Since the launch of its iconic refrigerator, with lines inspired by the 1950s, which has become a benchmark in domestic design worldwide, the Italian manufacturer has built far more than a product catalogue. It has created a distinctive universe in which the kitchen occupies a central place, combining conviviality, elegance and enjoyment in use. This singular identity is based on a balance rarely maintained with such consistency. On the one hand, an instantly recognisable aesthetic that has sustained the brand’s desirability for several decades. On the other, technical and industrial expertise that enables it to provide lasting support to its partners and users. This consistency largely explains SMEG’s appeal across generations of consumers who are not simply looking for high-performance appliances, but who also embrace a vision of the home and a lifestyle. The new products unveiled this year are fully in keeping with this continuity. Whether through a new expression of colour or solutions designed to simplify meal preparation, each contributes to enriching a story that has been built over time.

“LINEN BEIGE”: A NEW TAKE ON WARM NEUTRALS

As interiors increasingly embrace natural, enveloping tones, SMEG is introducing a new colour called “Linen Beige”. Inspired by organic and mineral shades, this soft tone complements the light without ever overpowering it. It highlights materials, accentuates volumes and helps create a soothing atmosphere in the kitchen. The choice of this colour reflects changing consumer expectations, with a growing preference for warm, timeless environments. More subtle than the bright whites or cool greys that have long dominated kitchen interiors, it creates a sense of comfort and balance. SMEG is introducing this new finish on its breakfast set, comprising the toaster, electric kettle and filter coffee machine. These iconic products retain the aesthetic codes that have made them successful while adopting a softer, more contemporary expression. This new shade is not limited to small domestic appliances, however. It is also being introduced on some of the catalogue’s key products, starting with the iconic “FAB28” refrigerator, a true symbol of the brand, as well as the “Portofino” range cooker, whose Mediterranean aesthetic is combined with performance inspired by the professional kitchen.

“AIR FRYER COLLEZIONE”: MORE INTUITIVE, MORE VERSATILE COOKING

The quest for simplicity is now one of the main drivers of culinary innovation. SMEG responds to this trend with a new Air Fryer in its “Collezione” range. With a capacity of 7.3 litres, the appliance has been designed to prepare generous meals while retaining the benefits of hot-air cooking. The brand particularly highlights its ability to produce food that is crisp on the outside and tender on the inside. A water-injection function can also add moisture to certain foods during cooking, helping them retain more of their softness. Particular attention has been paid to the user experience. A large transparent window makes it possible to monitor food without interrupting the cooking process. The touchscreen provides easy access to the various programmes, while the basket features a PFAS-free non-stick ceramic coating. A specially designed rack promotes even circulation of hot air to ensure consistent cooking. Dishwasher-safe removable components also make maintenance easier, an increasingly important consideration for many households. The appliance also forms part of the digital ecosystem developed by the brand. Accessible via an integrated QR code, the “My SMEG Assistant” platform brings together video tutorials, practical guides and documentation to help users discover all the available features.

“50’S STYLE MULTIFUNCTION GRILL”: VERSATILITY IN THE SERVICE OF CREATIVITY

Another of this year’s new products, the multifunction grill joins the “50’s Style” collection, one of SMEG’s most iconic signatures. Designed to expand culinary possibilities without taking up excessive worktop space, the appliance brings several cooking modes together in a single platform. Contact, oven and barbecue modes make it easy to adapt the appliance to different recipes and preferences. Supplied with four interchangeable plates, the multifunction grill opens up a wide variety of possibilities. Paninis, burgers, waffles, grilled foods and gratinated dishes can all be prepared using a single appliance. Its 2,000-watt power output ensures rapid heating, while a 250°C searing function allows meat to be effectively browned. Users retain control over their cooking thanks to manual settings complemented by several dedicated automatic programmes. This semi-assisted approach is designed to simplify cooking without taking away from the experience. As with all its recent developments, SMEG places considerable emphasis on practicality. The removable non-stick ceramic plates are dishwasher-safe, a grease collection tray makes cleaning easier, and several accessories assist users in everyday use. These launches illustrate SMEG’s ability to evolve its offering without breaking with the guiding principles on which its reputation has been built. From the refrigerator that became a design icon to today’s connected appliances, the brand continues to maintain a distinctive relationship with its consumers by offering far more than kitchen equipment. Each new product enriches a strong identity in which the emotion of design meets the demands of functionality, within a vision of the home that combines heritage, innovation and desirability.

Source: Home Fashion News #62 – Sept 2026 / Translation: Leila Ahmad