ASA Selection at the Dawn of a Creative Jubilee
As 2026 approaches, marking half a century of creation, ASA Selection is preparing to make this anniversary a milestone in its history. Founded in 1976 by Yvonne and Axel Schubkegel, the German company has established itself as one of the leading names in the sector.
Its approach, both rigorous and sensitive, has earned it numerous distinctions in Germany and internationally, affirming a design standard recognized worldwide. This recognition continues at Maison&Objet, where ASA Selection will present three new collections that reveal the many facets of its DNA: understated elegance, a sharp eye for detail, and an authenticity that is always embraced.
With “Semana”, ASA Selection offers tableware that mirrors life itself: diverse, vibrant, and in perpetual motion. Crafted in Portugal, this collection embraces modularity and creativity. Its color palette — six shades ranging from the vibrancy of brick red to the delicacy of pastel green — allows for the creation of unique, personalized tables, tailored to every desire.
In contrast, the brand explores the purity of white and the richness of textures with “Akemi”. Inspired by the folds of paper, each piece blends matte and glossy surfaces in a subtle interplay of contrasts. This porcelain tableware tells a story of quiet strength and gentle modernity. It appeals to those seeking both contemporary aesthetics and flawless functionality.
“Joy Cocoa” embodies the simple pleasure of a warm moment shared over a hot drink. Designed for winter days, this porcelain series in pistachio and caramel tones plays with enveloping shapes and an immediate sense of comfort. Each cup, each mug becomes an invitation to cosy moments, without ever compromising on elegance.
Source: Home Fashion News – Sept 2025
