Claude Dozorme embarks on 2026 with a strategy firmly focused on the field, innovation and international growth
2026 is shaping up to be a pivotal year for Claude Dozorme. Led by Didier Perret, the company is entering this new cycle with a clear ambition: to reconnect more closely with the field, accelerate product development and strengthen its international presence. In a market disrupted by geopolitical tensions and profound shifts in distribution channels, Maison Dozorme is embracing an assertive dynamic that combines increased presence, sustained investment and creative momentum.
Didier Perret looks with clear-eyed realism at the upheavals affecting the sector, from a sluggish—or even contracting—economic climate to U.S. tariffs and a broader global instability that weakens trade. In this shifting environment, he reasserts a firm conviction: “human presence remains one of the most powerful levers for navigating economic cycles.” Claude Dozorme has always maintained close ties with retail and the hospitality sector, but the company has now chosen to strengthen this proximity even further and to intensify its on-the-ground presence. Reinforcing the sales team is therefore a central priority, enabling closer support for retailers, a better understanding of their needs, and, ultimately, a stronger ability to attract customers into stores to purchase Maison Dozorme products. This presence is intended to be reinforced both nationally and internationally. Didier Perret believes more than ever that strong brands are those that remain present, attentive and committed to their partners. This outward-looking strategy naturally extends to international markets through the presence of French cutlery at major trade shows worldwide. In 2026, the brand will take part in new events such as Museum Connections in Paris, several events in the United States and Asia with Business France, as well as the traditional fixtures of Ambiente in Frankfurt, followed by Maison & Objet in September. This deployment reflects a determination to be present wherever the market is taking shape, while strengthening the Maison’s visibility within specialised networks. Exports remain a vital driver for French SMEs, and Claude Dozorme has made them a priority. The brand is betting on Asia to offset uncertainties linked to Western geopolitical tensions. The U.S. market, despite still heavily penalising tariffs inherited from the Trump administration, continues to be served consistently. While hoping for a rebalancing of commercial conditions, Claude Dozorme is maintaining its efforts to preserve its position in this market. On the creative front, Claude Dozorme is preparing a year rich in new developments. The kitchen collections will be expanded with distinctive pieces and exceptional objects—still kept under wraps by Didier Perret.
Tableware ranges will be refreshed with new models and colourways to enhance their appeal. Design, material choices, the personality of silhouettes and the quality of finishes are more than ever essential levers in a strategy where desirability plays a decisive role. Continuing to feed the market with new products is both a necessity and a conviction for the company. The Maison is also continuing to develop its bespoke activity, a growing segment that reflects recognition of its expertise. Custom orders represent a structuring growth driver and showcase the company’s artisanal mastery, inherited from a long cutlery tradition. Beyond products, Claude Dozorme aims to assert its high-end positioning while preserving a measured accessibility. The brand stands for demanding French manufacturing, precision craftsmanship and collections that combine aesthetics, performance and durability.
Source: Home Fashion News January26