Claude Dozorme puts the kitchen back at the center of the game
The Thiers-based cutlery brand is taking a strategic turn with an ambitious revamp of its kitchen range and a series of high-value projects.
Faced with a gap between its kitchen knife collections and market expectations, Maison Claude Dozorme decided to completely overhaul its approach. “We had to invest or step out,” says Didier Perret, who has led the company since 2022. The choice was clear: invest. And with ambition.
A redesign built to last
The strategic repositioning involves discontinuing certain ranges and launching more conventional lines, aligned with the preferences of a market that has remained largely conservative in kitchen cutlery. This new era begins with the collaboration of a designer who will support the brand throughout this transformation, with one promise: to introduce regular launches over the next five years. The goal is to rebuild a coherent, visible, and sustainable offering.
Among the first results, the iconic “1902” collection has been completely reimagined in-house: ten essential kitchen references, now featuring a new ergonomic handle that offers a more comfortable grip. Already iconic in its red Vichy version, the line now also comes in olivewood and in a “Liberty” edition, released exclusively across five references, designed for a more feminine clientele attracted to floral handles. A “blue Vichy” edition is also in development, responding to strong international demand for this very French bistro-inspired collection. The final challenge: winning over French consumers!
Innovation on all fronts
Innovation remains a central driving force for the company. The year 2025 promises to be rich in new developments, particularly in table cutlery. On the presentation side, the sommelier and pocket knife lines will undergo a complete makeover, with new packaging soon to be revealed. The digital realm is not left behind: a new website, a faithful reflection of the company’s current identity, is being prepared for launch by the end of the year.
Personalization on the rise
A new laser engraving machine has recently enhanced production tools, paving the way for extensive customization options. Blade or handle engraving, small or large series: flexibility is total. Didier Perret, in charge of this activity, highlights as an example the collaboration with the grill brand Hephaïstos, which illustrates Claude Dozorme’s ability to meet the demands of highly diverse clients.
An affirmed international presence
Among the most notable achievements: the delivery of exclusive knives to the Michelin three-starred restaurant Capricein Hong Kong, the result of a collaboration with designer Thomas Bastide. This bespoke project showcases the company’s ability to combine artisanal excellence, contemporary creation, and global influence.
Source: Home Fashion News Magazine – September 2025 (HFN58)
