Claude Dozorme puts the kitchen back in the game

The Thiers-based cutlery brand is taking a strategic turn with an ambitious revamp of its kitchen range and a series of high-value projects.

Faced with a gap between its kitchen knife collections and market expectations, Maison Claude Dozorme has chosen to completely overhaul its approach. “We had to invest or step out,” says Didier Perret, who has led the company since 2022. The choice was clear: invest — and with ambition.

A redesign built to last
The strategic repositioning involves discontinuing certain ranges and launching more conventional lines, aligned with the preferences of a market that remains largely conservative in kitchen cutlery. This new era begins with the collaboration of a designer who will guide the brand through the transformation, with one promise: regular launches over the next five years. The goal is to rebuild a coherent, visible, and sustainable offering.
Among the first results, the iconic “1902” collection has been completely reimagined in-house: ten essential kitchen models, now featuring a new ergonomic handle for a more comfortable grip. Already iconicin its red Vichy version, the line now also comes in olivewood and in a “Liberty” edition, released exclusively in five pieces designed for a more feminine clientele attracted to floral handles. A “blue Vichy” edition is also in development, responding to strong international demand for this very French, bistro-inspired collection. The final challenge: winning over French consumers.

Innovation on all fronts
Innovation remains a central driving force for the company. The year 2025 promises to bring a wave of new developments, particularly in table cutlery. On the presentation side, the sommelier and pocket knife lines will undergo a complete makeover, with new packaging soon to be unveiled. The digital sphere is not left behind: a new website, faithfully reflecting the company’s current identity, is scheduled to launch by the end of the year.

Personalization on the rise
A new laser engraving machine has recently been added to production, paving the way for extensive customization options. Blade or handle engraving, small or large series: flexibility is total. Didier Perret, in charge of this activity, points to the collaboration with grill brand Hephaïstos as an example, illustrating Claude Dozorme’s ability to meet the demands of highly diverse clients.

A strengthened international presence
Among the most notable achievements: the delivery of exclusive knives to the Michelin three-starred restaurant Caprice inHong Kong, the result of a collaboration with designer Thomas Bastide. This bespoke project showcases the company’s ability to combine artisanal excellence, contemporary creativity, and global reach.

Source: Home Fashion News Magazine – September 2025 (HFN58)