Compost in stores – Pebbly turns an occasional category into a sustainable opportunity

By structuring a clear and well-thought-out offer, the brand enables retailers to highlight a fast-growing theme, often poorly exploited on shelves. The goal: to make home composting desirable, easy to understand, and a driver of additional sales.

Unlike kitchen or baking sections, the “compost” category is not a permanent or structured offer. It relies on occasional products, often scattered throughout the store: compostable bags in one area, charcoal filters elsewhere, compost bins in another. The result: little visibility, little value creation, and weak sales. A poorly exploited category, marked by small, dispersed products. Compost is no longer just an ecological accessory: it has become a sustainable practice, increasingly integrated into consumers’ daily lives.

By offering a clear, practical, and comprehensive system, Pebbly allows stores to provide a concrete and accessible solution for all those who wish to take part, without having to search for products one by one. The brand’s approach is simple: gather all compost-related products in a unique, compact display unit that can be installed near the checkout. This creates a coherent story, gives meaning to the offer, and addresses a very concrete consumer need.

The system includes Pebbly compost bins in various colors, compostable (biodegradable and compostable) bags, as well as charcoal filters adapted to the lids. All these products are presented together, in a compact unit that also allows testing in sales areas. This setup offers a complete and consistent presentation of the range, making the offer immediately visible, clear, and attractive for consumers.

It makes usage easier to understand and highlights the eco-responsible approach, while simplifying the shopping journey. The entire system is designed to integrate seamlessly into store layouts. It can be placed near checkouts to generate impulse sales. Each display unit can accommodate the full product range in a very compact format, making it ideal for stores with limited space.

Source: Home Fashion News Magazine – September 2025 (HFN58)