Le Jacquard Français opens the doors of its new Parisian home
In Saint-Germain-des-Prés, nestled between hushed galleries and iconic cafés, a new address is drawing attention: Le Jacquard Français opened its new Paris flagship this summer, at 28 rue Bonaparte. Housed in a historic building, this distinctive boutique is not simply about showcasing the Maison’s collections – it tells a story, one of a century-old textile savoir-faire reinvented with boldness. The interior architecture, designed by Alexandrine Veneri, is simply exceptional.
Here, there is no rigid presentation or overly polished staging. You enter as though stepping into someone’s home. The boutique has been imagined as a reinterpreted family house – warm yet contemporary – where each space is linked to the collections through noble materials, bespoke furniture, and fluid scenography. Visitors move freely from the kitchen to the bedroom, from the living room to the dining room, through a succession of atmospheres inspired by the seasons, everyday gestures, and uses both past and present. One touches, lingers, and already imagines the tablecloth at home, or the tea towels hanging in the kitchen. The atmosphere is soft and enveloping – it invites as much discovery as projection.
A space designed for experience
Every detail has been created to provide an immersive, personalized experience. An embroidery and customization workshop allows visitors to have their initials added, or to create a unique piece from the Maison’s iconic patterns. The space also serves as a workshop to support interior designers in their projects. Further on, a discreet, peaceful listed courtyard opens like a green breath in the midst of Parisian bustle. This is also what defines Le Jacquard Français: an elegance that takes its time. Veneri played with volumes, light, and textures – transforming the constraints of the historic building into creative opportunities. The floors, the walls, the curves, ceramic lighting fixtures and graphic tiles narrate a space conceived as a tailor-made object – welcoming, tactile, and inspiring. “We didn’t want a frozen or overly demonstrative place,” she explains. “Each room evokes an emotion. We wanted visitors to feel at home, to want to linger, to touch, to return.”
A boutique as a living space
Beyond being a showcase, this new address is intended as a lively, open place. Meetings, exhibitions, and cultural events will regularly animate its daily life. For Béatrice Brandt, CEO of the Maison, this boutique is a natural extension of the soul of Le Jacquard Français: “a place of transmission, exchange, and emotion, where we share more than a product – a way of being in the world.”
Source: Home Fashion News Magazine – September 2025 (HFN58)
