Neotilus, Accelerator of Lifestyle Collections, Makes Its Grand Return to Maison&Objet

Based in Lyon, with a logistics warehouse located in the Jura, Neotilus has today established itself as a key player in the French home & lifestyle market.

With over 30 years of expertise, the company returns to Maison&Objet with 4 stands showcasing 11 brands with complementary positioning in the fields of decoration, tableware, and lifestyle objects. A powerful demonstration that confirms its role as a trend catalyst on the French market. Created in 1989 under the name J39 Distribution, the company initially specialized in plush toys, distributing brands such as Anna Club Plush and WWF.

In 2008, Loïc Delorme, drawing on solid experience at Smoby Majorette, took over the company with the ambition of turning it into an agile multi-brand distributor focused on the future. By 2010, Sandrine Delorme joined the adventure, opening Neotilus to new horizons: tableware, interior decoration, and lifestyle. A bold but successful move. The company expanded its range and built a coherent brand strategy based on complementarity, quality, and added value.

In 2023, Neotilus restructured its activity around two entities: Toopiz, dedicated to toys, and Neotilus, now entirely focused on the home universe, appointing Hugo Louchard as Head of Development.

A Model Designed for independent retailers

Neotilus stands out with a pragmatic and advantageous distribution model: it groups its brands under one common shipping policy, thereby giving retailers with limited cash flow easy access to a diversified product offering.

This mutualization represents a real opportunity for independent shops looking to differentiate themselves without multiplying suppliers. Each season, its brands unveil comprehensive collections filled with new products, offering mid-range positioning with exceptional value for money, exclusive designs, and meticulous finishing.

A winning formula for retailers seeking a strong, distinctive, and easy-to-display assortment.

Maison&Objet: A Strategic Showcase for Neotilus

By presenting its 11 brands across 4 different stands at Maison&Objet, Neotilus asserts its unifying vision: pooling resources, creating synergies, and delivering to the French market a coherent, exclusive, and accessible offering.

For buyers, this is the ideal opportunity to discover complete universes, innovative concepts, and to connect with a young, dynamic, and expert team.

11 Brands to Discover or Rediscover at Maison&Objet

On Neotilus’ shared stand, visitors will discover 8 brands, including 6 making their debut at Maison&Objet. Meanwhile, Pampa Bay, Lifestyle Home Collection, and Wondercandle will exhibit with their own stands for even greater visibility.

A true concentrate of innovation and expertise from across Europe and beyond, covering the broad spectrum of the home universe.

PIP STUDIO

Founded in the Netherlands in 2007 by designer Anke van der Endt, Pip Studio has become an emblematic creative brand. Its collections of tableware, homewear, and luggage feature floral, animal, and travel-inspired motifs, always infused with elegance and poetry. Pip Studio’s DNA is all about mix & match, allowing customers to freely create their own unique universe. From tableware to travel bags, every piece radiates color and optimism.

YVONNE ELLEN

Born from the imagination of British illustrator Yvonne Ellen, this iconic brand is instantly recognizable for its unique and whimsical style. A true ode to refined fantasy, it reinvents tableware through Bone China porcelain creations, delicately decorated with retro typography, playful animals, and quirky patterns. Each piece tells a story, transforming into a collectible or a gift item. Already featured in prestigious stores such as Liberty, Anthropologie, and John Lewis, Yvonne Ellen continues to charm an ever-growing international audience.

MAXWELL & WILLIAMS

Since 1996, this Australian brand has offered refined yet accessible tableware, often created in collaboration with contemporary artists. Its signature collections, such as Wildlife, Wild Planet, and Tea’s & C’s Regency, combine aesthetics, durability, and timeless appeal.

CATH KIDSTON

An iconic British brand, Cath Kidston revisits retro style with a fresh twist. Its tableware stands out with delicate floral motifs and a joyful palette inspired by vintage design. Plates, mugs, and kitchen textiles create charming table settings where softness meets nostalgia. A truly recognizable signature that brings a cheerful touch to everyday life.

ORLA KIELY

An emblematic brand from England, Orla Kiely is known for its colorful reinterpretation of retro prints. Its iconic motifs, inspired by the 60s and 70s, infuse joyful energy and vintage spirit into both interiors and tableware. With its highly recognizable graphic universe, Orla Kiely offers a unique way to bring color and cheerfulness to everyday life, while affirming an elegant and bold style.

SØGNE

Founded in Norway on values of authenticity and durability, Søgne offers timeless collections designed to last. Each product combines Scandinavian simplicity with discreet refinement, paying close attention to material quality and object functionality. From inspiring porcelain mugs to decorative accessories, Søgne creates refined yet warm pieces designed to integrate into all interiors, across seasons and trends.

BOSILUNLIFE

A young and committed brand, BosilunLife blends Parisian elegance with Scandinavian simplicity, while maintaining a strong commitment to sustainability. Its product range includes bathroom accessories, decorative objects, and tableware — each designed with environmental responsibility, produced locally and often directly in the brand’s own factories. Clean designs, natural materials, and a “luxury accessible” positioning make BosilunLife a rising star in the world of responsible design.

PAMPA BAY

Founded in 2003, the Argentine brand Pampa Bay reinvents tableware with collections that are both luxurious and highly functional. Each piece combines white porcelain with titanium finishing, giving it a glossy, modern look that resists daily use — oven, dishwasher, freezer, and scratches. With elegant yet robust ranges of dishes, plates, and bowls, the brand is highly appreciated both for receptions and for stylish family dining.

SAFLY

Safly Home transforms everyday safety essentials into stylish design objects. Fire extinguishers, fire blankets, and first-aid kits are reimagined with clean lines and soft hues to integrate seamlessly into any home. Born in Sweden, the brand blends minimalist aesthetics with functional excellence — offering a new way of living where style meets safety.

LIFESTYLE HOME COLLECTION

A leading Dutch brand in the home living universe, Lifestyle Home Collection provides a complete home experience. Twice a year, it unveils full collections built around distinct lifestyles inspired by nature, travel, or contemporary trends. Furniture, textiles, decorative accessories, fragrances, and lighting — every piece is hand-picked or handmade to ensure artisanal quality. Its modular sofa line (100 colors and materials) allows for fully customized compositions. The brand also caters to hospitality projects with its comprehensive and flexible offering.

WONDERCANDLE

Creator of the famous sparkling candles shaped as letters and symbols, Wondercandle turns every moment into a celebration. Add to this its Cancake — cakes in a tin, ready to be enjoyed with their own candle — and its luminous Wondercard greeting cards, and you have a playful, ready-to-give concept gift that is both unique and festive.