Since 2008, the Spanish brand has been designing reusable, creative, and sustainable food packaging, as an alternative to disposable solutions. Combining innovation, eco-friendliness, and style, Roll’eat raises awareness about reducing waste by offering practical and responsible alternatives. Its motto: « Think eco, Be Smart ». Distributed in France by PLAN B, Roll’eat will exhibit for the first time at Maison&Objet.
A story born from urgency
It all started in 2006, when a severe drought hit Spain. Meritxell Hernandez, founder and CEO of Roll’eat, received a government brochure listing water-saving tips. Inspired, she turned her attention to single-use plastic packaging. With a desire to provide practical and responsible solutions, she launched the first smart, reusable, and durable food wrap in 2008. Since then, Roll’eat has developed a full range of reusable wraps, now distributed in more than 25 countries across Europe, Asia, and the Americas.
Creative and eco-conscious products
Among the brand’s best-sellers are the iconic sandwich wrap « Boc’n’Roll », the snack bag « Snack’n’Go », its double version « Snack’n’Go Duo », the compact lunch bag « Eat’n’Out Mini », as well as eco-friendly versions such as « Boc’n’Roll Bio » and « Snack’n’Go Bio », plus the waterproof « Grab’n’Go » bag.
All these products come in a wide variety of colors and patterns, designed in-house. Functional and practical, they appeal to gift shops, concept stores, organic retailers, as well as companies and institutions committed to waste reduction.
Strong presence at Maison&Objet
For the 2025 show, Roll’eat will unveil its latest innovation: the « Good Buy » range, featuring the « Good Wrap », a set of reusable food films for carrying fresh produce, and the « Good Bag », a clever 2-in-1 bag designed to wrap, transport, and keep food fresher for longer.
With the support of PLAN B, Roll’eat aims to strengthen its presence in France, relying on creative collaborations and sustainable partnerships.
Source: Home Fashion News Magazine – September 2025 (HFN58)
