Building on its original concept, monbento has become a French pioneer in the highly competitive world of on-the-go meals. Through conviction, innovation, and creative ideas, it has built a unique brand universe that unites a strong community. This is a strength on which it relies to prepare for the future. An interview with Élodie Mosnier, its new Managing Director.
Supported by the Peugeot Frères Industrie group, of which it is a part, monbento nurtures the inventive spirit that has driven its success. For the past two years, it has been expanding its range with the ambition of offering a wider audience ingenious, stylish, elegant, and sustainable solutions for meals on the go. « Historically, our core target has been the active woman who chose our products to take healthy, homemade meals to the office. It was an out-of-home use, but still indoors » explains Élodie Mosnier.
« We have recently broadened our scope with the launch of an outdoor collection designed for picnics in the open air. Aligned with a lifestyle approach, this has allowed us to build connections with a more masculine clientele and find new distribution channels. In parallel, we have focused on the children’s sector, which is a new key area. This was accompanied by the 2024 launch of the trademark monbento kids, which will develop innovative, sustainable, and personalized solutions for children, the adults of tomorrow. There is a strong educational aspect that aligns with the new recommendations from schools, which are highly engaged on the issue. In this dynamic, and following the success of the ‘Foodie’, we have just launched the ‘Snacky’ range: snack/lunch boxes that can be customized in a fun way. Each time, event collaborations help support our development strategy. This was the case in 2023/24 with Opinel for outdoor and Catimini for children. 2025 will bring a nice surprise. Our goal is to selectively partner with brands that share our common values ».
Lifetime Guarantee as the Brand’s New Promise
The year 2025 will mark a turning point for monbento, as it takes a strong commitment to the consumer with the introduction of a lifetime guarantee. Élodie Mosnier elaborates: « First and foremost, it’s about assuring the consumer that our products will maintain their initial performance over time. Additionally, we now offer replacement parts to address wear and tear and ensure the longevity of our products. This is a testament to the confidence we have in their quality. Our goal – which has been part of the brand’s vision for 15 years – is for our products to last as long as possible ».
Personalisation Pushed to the Extreme
monbento, which was the first brand in the sector to offer an online configurator to personalise its products, starting with colour options, has for the past three years also allowed customers to add a name. It has since significantly expanded its customisation options, as customers can now upload an image from their computer or mobile to have it printed on their product using the new configurator.
This will be followed by an offer for retailers, who will soon be able to order limited editions. monbento will also continue to develop its concept to make it even more adaptable, introducing new accessories such as the cutting board launched in 2024.
For its future developments, the brand, based in Clermont-Ferrand and employing around thirty staff, can rely on the dynamism of its in-house design team. Their expertise in the field and understanding of consumer trends, combined with their creativity, ensures they stay on point with products that appeal to an ever-growing audience. « Our strength in a highly competitive market is having a strong brand that continues to innovate », concludes Élodie Mosnier, who highlights the advantage of being part of the Peugeot Frères Industrie group, which supports its international growth.
Source: Home Fashion News / January 2026
