Fairs (english content)

This year, the international BISOU trade show celebrated its 50th edition in an atmosphere filled with emotion and professionalism. Fifty editions, a rare longevity in the world of professional trade shows, and an enduring success. Because BISOU is not just another show. It is a meeting point. A promise. A concrete tool for brands and independent shops seeking immediate opportunities. Far from giant events, BISOU has cultivated from the very beginning a human-centered, targeted, and highly effective approach. True to the image of its managing director Sophie David, who has continued the family legacy alone since the passing of her brother Marc, the family business was founded in 1990 by her parents Anne-Marie and Jean-René David.