In response to the slowdown of the European market, the French cutlery manufacturer is redefining its priorities around excellence. A move upmarket that enables it to win over a rapidly growing international clientele.
International
“CIRCO” by Jean Dubost – The Manifesto of a New Era
In each of its initiatives, Jean Dubost seeks balance: between innovation and tradition, between aesthetics and functionality, between fair price and lasting quality.
Le Creuset – 100 Years of Creative Fire at the Heart of Kitchens
In 2025, Le Creuset celebrates a century of culinary passion, design, and unparalleled craftsmanship. Born in Fresnoy-le-Grand, in the Aisne region, the brand has, since 1925, been synonymous with enameled cast-iron cookware that transcends generations and trends. While honoring its roots, Le Creuset continues to innovate boldly, confirming that exceptional craftsmanship can also embody a pioneering spirit.
LEONARDO celebrates the news season with the elegance of handcrafted
The German brand marks the new season under the banner of craftsmanship and refinement, unveiling new hand-crafted decorative collections. Subtle tones, flawless finishes, and contemporary lines confirm the creative spirit of a house where glass has always been, above all, a love story.
NeotilusNeotilus, Accelerator of Lifestyle Collections, Returns to Maison&ObjetNeotilus
Based in Lyon, with a logistics warehouse located in the Jura, Neotilus has today established itself as a key player in the French home & lifestyle market.
ASA Selection at the Dawn of a Creative Jubilee
As 2026 marks half a century of creation, ASA Selection is preparing to make this anniversary a milestone in its history. Founded in 1976 by Yvonne and Axel Schubkegel, the German company has established itself as one of the leading references in the sector.
Editors’ Pick : Ambiente Europe
At Home Fashion News, certain brands consistently catch our attention because they know how to establish a relationship of trust with professionals while offering collections that are both coherent and inspiring.
Claude Dozorme puts the kitchen back at the center of the game
The Thiers-based cutlery brand is taking a strategic turn with an ambitious revamp of its kitchen range and a series of high-value projects.
Cristel, the “Made in France” nec plus ultra
In a market where products can appear similar at first glance, especially through social media, it has become difficult for consumers to understand price differences. Yet behind the “Made in France” label, not all realities are equal. Cristel embodies an authentic difference: that of a committed manufacturer, mastering its entire value chain – from design to distribution – while upholding strong values of quality, innovation, and service. An interview with Damien Dodane, co-director of this jewel of French industry.
Cookut no accomplishment without pleasure!
Cookut does not simply sell kitchen utensils and everyday accessories. It accompanies, inspires, simplifies, and encourages. In a daily life often rushed, where cooking can seem like a chore, the brand offers ingenious, accessible, and joyful solutions. Laurent Ammeux sums it up as follows: “Our role is to encourage. To inspire desire, to make things possible, to make things simple.” Cookut, the encouraging brand, is much more than a trend: it is a lasting promise.
Skaza – When a glass becomes a return to self
Every day, our minds are crossed by tens of thousands of thoughts. Many are negative, automatic, repetitive. They tire the body, affect mood, and erode confidence.
Serax : Fashion and retail in the spotlight
Its contemporary objects, created by international designers and artisans, have made the Belgian brand a benchmark in the homeware sector. Serax has established a prime position in tableware and, in France, across the European market. Its latest highlights include a first collaboration with fashion designer Kris Van Assche and the launch of an innovative retail concept called Store of the Future.
Deejo unveils a new masterpiece with a limited-edition Damascus Santoku knife
Deejo takes a new step in its history with the launch of a Damascus steel Santoku kitchen knife, released in 2,025 numbered pieces.
Le Petit Gourmet by Opinel passing on the taste for good table manners from the very start
In fall 2025, Opinel unveils “the little gourmet,” an ingenious new product designed to awaken young palates. This cutlery set, created for children, marks a new chapter in the Opinel universe: after the pocket knife and the “petit chef” – now a global reference – the brand is extending its support to the youngest at the table. True to its values of transmission, quality, and innovation, the Savoyard brand is enriching its range with products that grow with children, from the garden to the plate.
“Pure Power” by KitchenAid – Control, precision and performance pushed to the limit
KitchenAid introduces the “Pure Power,” a new blender model focused on precision and power to meet everyday cooking needs. Equipped with a high-performance motor, precise speed control, and a design faithful to the brand’s DNA, this appliance is aimed at home cooking enthusiasts seeking a reliable and versatile tool.
