As L’Atelier du Vin celebrates its centenary, the French house reaffirms what makes it unique: a heritage-driven vision of wine combined with a rare ability to elevate use into a true ritual. Drawing on its Champagne roots, author-led design, and artisanal expertise cultivated in northern France, the brand retraces one hundred years of innovation through a collection of objects. These objects tell the story not only of wine itself, but also of the art of tasting it.
A family-owned company led for the past ten years by Georges Richard, L’Atelier du Vin claims a deep-rooted connection to the vine. Born from a lineage of Champagne winegrowers, the house very early brought together knowledge of terroir with a taste for architecture and design. This long-term culture is also reflected in the loyalty of its teams. Some have supported the brand for more than thirty years, perpetuating a technical and aesthetic heritage enriched over generations.
The design studio, the true beating heart of the company, brings together industrial designers, graphic designers, researchers and editors. They create objects inspired by encounters with winegrowers and by close observation of the wine world. In the workshops of northern France, where manufacturing tradition meets highly skilled craftsmanship, noble materials take shape. Wood, metal and glass are worked with a precision that reflects a guiding principle that has become a signature: passion, tradition, innovation, crafted in France.
It is within this demanding approach that the visual identity of L’Atelier du Vin is rooted. Pure and unadorned, the design embraces clean lines conceived to last. Each material is shaped to reveal its intrinsic qualities in a form that is both useful and elegant. This approach sets the brand apart and today allows it to be the only manufacturer offering a complete oenological collection, covering the entire wine journey from cellar to table. This mastery of the entire process, from design to manufacturing, is one of the pillars of its know-how.
The history of the house has been written to the rhythm of its innovations. Founded around supplies and equipment dedicated to the preservation of wine products, it successively invented bottling machines, rotary bottle washers and then the iconic Bilame® corkscrew. Over time, it has become a true signature and one of the milestones of French design. A century later, this technical heritage now engages in dialogue with contemporary creations that have found their place in the most exclusive concept stores and department stores around the world.
Yet the brand remains faithful to the simplicity of its origins. It continues to offer tools designed to open, serve and preserve wine, created for the widest possible audience and distributed through wine merchants as well as specialist tableware stores. From the early 2000s onward, L’Atelier du Vin expanded its field of expression by publishing books dedicated to wine. It then launched the “Smart” cellars in 2010, intelligent libraries capable of tracking the life of bottles.
Like a fine vintage, the house has become more refined, structured and enriched, without ever breaking the link between tradition and modernity. L’Atelier du Vin also cultivates an art of objects that goes beyond functionality. Offering a tool becomes an act of sharing. The personalization service provides refined engravings that transform cases and accessories into singular pieces, designed to accompany memorable tastings.
This emotional dimension is also expressed through artistic and creative collaborations with Paul Smith, Fleco, and wine houses such as Gigi Albert Bichot. Each encounter enriches the brand through a dialogue between crafts, techniques and cultures.
This global vision of wine continues with Architecture Intérieure du Vin, a sister brand specializing in the design of cellars and exclusive furniture for private clients and professionals alike. Once again, coherence prevails. The layout of a space becomes the natural extension of the house’s philosophy, which views wine as a complete experience in which objects and places together create a shared horizon.
One hundred years after its creation, L’Atelier du Vin is more than ever committed to an approach in which the gesture matters as much as the object itself. From corkscrew to glass, from cellar to table, each piece bears witness to a story passed down, a preserved know-how, and a constant desire to make the wine ritual a moment of elegance, precision and shared pleasure.
This way of celebrating a century also lays the foundations for the next hundred years. A new era is taking shape with the inauguration in 2026 of an exceptional Parisian showroom on Place Saint-Sulpice, in the heart of Saint-Germain-des-Prés. Designed as a place for privileged encounters, this space will welcome retailers and partners by appointment, with the ambition of offering them a new kind of experience.
Source: Home Fashion News Jan26
