Mepal – Prepare, store, carry… and seduce
With more than 500 references across four main families (preparing, storing, serving, carrying), Mepal covers every aspect of daily culinary life with ingenuity and consistency. Simplifying daily life with style: that is its promise, upheld for 75 years. In 2025, the Dutch brand is unveiling a collection designed as a complete answer to the three key stages of cooking: preparing, storing, carrying. Three steps, one vision: making every action smoother, more beautiful, smarter.
This year, Mepal is taking things further with an approach that is clearer, more structured, and simpler. The message is straightforward: preparing a meal should never be complicated. At its stand at Maison&Objet, the brand will demonstrate that simplicity is an art – and one it has mastered to perfection. Among the new products, meal preparation will take center stage. Mepal showcases all its user-centered design expertise. The 3-liter “Chef” bowl, for instance, is a product intelligence gem: anti-splash lid, integrated spatula rest, 3-in-1 function (preparation, serving, storage)… It simplifies every step in the kitchen. The very essence of design, according to Mepal: fewer pieces, more functionality, zero hassle. Another highlight of the range: the “EasyClip” glass container, which changes everything with its one-handed opening. Stackable, silicone-free, shatterproof, microwave safe, and 100% airtight, it embodies what the brand does best: products that are obvious to use and meticulously designed.
Product intelligence in every detail
Beyond sleek lines and trendy colors, every Mepal product hides a “plus” that makes all the difference. The multifunctional “Cirqula” bowl, for instance, moves seamlessly from kitchen to fridge to office – the perfect lunch companion for a mobile lifestyle. The “Vita” bento offers compartments and space for cutlery while remaining microwave safe. The “Vita” water bottle, made from odorless Tritan, combines aesthetics, ergonomics, and easy cleaning.
A design approach built to last
A certified B Corp company, Mepal did not wait for the ethical trend to adopt a responsible model. Designed and made in the Netherlands, its products are local, durable, and social: more than 400 people work in Dutch social workshops. Everything is repairable and recyclable, following a circular economy approach. With an availability rate of 101.6 points, the brand maintains a dynamic of reliability and long-term transparency.
A long-term vision for independent retail
Mepal’s strategy is built around a strong axis: clear, consistent, durable. At Maison&Objet, the brand seeks to remind retailers that its mission is to meet all customer needs with a wide and coherent range. A clear promise: to support today’s lifestyles with solutions that are always more adapted, aesthetic, and sustainable. For Mepal, the essential is to invent a daily life that is simpler and more attentive to real consumer needs.
Source: Home Fashion News Magazine – September 2025 (HFN58)
