“Pure Power” by KitchenAid – Control, precision and performance pushed to the limit
KitchenAid introduces the “Pure Power,” a new blender model focused on precision and power to meet everyday cooking needs. Equipped with a high-performance motor, precise speed control, and a design faithful to the brand’s DNA, this appliance is aimed at home cooking enthusiasts seeking a reliable and versatile tool.
Its powerful 1.5 HP motor, combined with 1700 watts of electric power (lab-tested), delivers outstanding efficiency, blending even the toughest ingredients with ease. At the core of this performance lies an asymmetrical stainless steel blade, angled precisely in four different directions to create a powerful vortex that effortlessly pulls in and pulverizes food.
The ultra-precise speed control dial offers ten settings plus a “Pulse” mode, giving optimal texture control for any preparation: thick sauces, creamy soups, velvety smoothies, or frozen drinks. It also includes three automatic pre-programmed functions: “Ice Crush,” “Smoothie,” and a self-cleaning cycle, making the user experience more convenient.
The appliance is designed with safety and comfort in mind. Its vented lid allows blending of hot foods while letting steam escape, preventing splashes and excessive pressure. It also features an integrated opening to add ingredients gradually without stopping the blending process.
The 2.1-liter monobloc plastic jar with integrated handle is not only durable but also dishwasher-safe, making cleaning easy.
In terms of style, the Pure Power reflects KitchenAid’s iconic vintage design, with an elegant finish available in four classic colors: “Empire Red,” “Porcelain,” “Matte Grey,” and “Matte Black.”
Recommended retail price: €159 (incl. VAT).
Source: Home Fashion News Magazine – September 2025 (HFN58)
