“Pure Power” by KitchenAid – Control, precision and performance at their peak
KitchenAid introduces the “Pure Power,” a new blender built for precision and power, designed to meet everyday cooking needs. Equipped with a high-performance motor, precise speed control, and a design faithful to the brand’s DNA, this appliance is aimed at home cooks seeking a reliable and versatile tool.
Its powerful 1.5 HP motor, combined with 1700 watts of electric power (lab-tested), delivers exceptional performance, blending even the toughest ingredients with ease. At the core of this power lies an asymmetrical stainless-steel blade, set at four different angles to create a strong vortex that effortlessly draws in and pulverizes food.
The ultra-precise speed control dial offers ten settings plus a “Pulse” mode, giving users optimal control over texture for any preparation: thick sauces, creamy soups, silky smoothies, or frozen drinks. It also includes three automatic pre-programmed functions: “Ice Crush,” “Smoothie,” and a self-cleaning cycle, for maximum convenience.
The appliance is designed with safety and comfort in mind. Its vented lid allows blending of hot foods while letting steam escape, preventing splashes and excessive pressure. It also features an integrated opening to add ingredients gradually without stopping the blending process.
The 2.1-liter single-piece plastic jar with integrated handle is not only durable but also dishwasher-safe, making cleanup easy.
In terms of style, the Pure Power reflects KitchenAid’s iconic vintage design, with an elegant finish available in four classic colors: “Empire Red,” “Porcelain,” “Matte Grey,” and “Matte Black.”
Recommended retail price: €159 (incl. VAT).
Source: Home Fashion News Magazine – September 2025 (HFN58)
