Rolser, simplicity elevated to excellence
Discreet yet essential, Rolser has been transforming the daily lives of millions of users from Spain. As the global leader in shopping trolleys, this family business combines innovation, precision, and accessible elegance.
Based in Pedreguer (Alicante), Rolser develops the vast majority of its products in its 21,000 m² facility, embodying a socially and environmentally responsible industry. Its strength lies in creating objects that may appear simple, yet are designed with meticulous attention to detail. Each trolley or accessory reflects a deep understanding of everyday needs. Its latest visual campaign, both sleek and impactful, perfectly illustrates this commitment.
The “Basket” collection is a prime example: a 4-wheel trolley (with 2 swivel wheels), adjustable handle, footrest, sturdy materials, and clever accessories – all while remaining compact when folded.
Flagship models like “Imax” and “Serial,” now best-sellers, come in a wide variety of formats and patterns. Even designer Agatha Ruiz de la Prada has created exclusive versions for the brand.
Innovative as ever, Rolser has also introduced the “Two T-Shop,” a hybrid suitcase-trolley designed for travelers, along with the “Rolser Walk” range, combining mobility aid, seat, and carrying function. Accessories are designed for seamless use: hooks, straps, modular pockets… Rolser also appeals with its durable, colorful shopping bags (“Eco Bag,” “Polar Bag,” “Thermo Bag”), as well as its ironing boards and certified step stools – robust, foldable, and stylish.
Source: Home Fashion News Magazine – September 2025 (HFN58)
