The Poudrée Phenomenon

Created by Maxime Desprez and Jimmy Burdet, the young French brand Poudrée is reinventing the candle with an innovative concept of refillable, customizable vegetable wax pearls, scented with fragrances from Grasse.

Presented at Maison&Objet this September, it is already one of the editorial team’s favorites. Already embraced by consumers, the concept has become a genuine in-store success and has all the ingredients to rank among the season’s best sellers. Its main strength lies in its freedom of use. The wax pearls are simply poured into the container of your choice, allowing users to decide how many wicks to insert and create a fully personalized candle. The result is an idea that is as attractive as it is practical, giving a second life to beautiful bowls, glasses and cups that people love to keep but often leave unused in their cupboards.

Home Fashion News #62 – sept 2026v