PEUGEOT: MAKING COOKING AN EVERYDAY PLEASURE

As the festive season approaches, Peugeot is expanding several of its iconic collections with a series of new products showcasing the breadth of its expertise. A new cast-aluminium casserole, redesigned mills, wine accessories, gift sets and the expansion of its spice range come together in an offering designed to accompany every convivial occasion, from preparing a meal to enjoying it at the table.

LA COCOTTE BY PEUGEOT: A NEW GENERATION OF CASSEROLES

The major new launch at the end of the year is undoubtedly “La Cocotte by Peugeot”. The first model, measuring 24 cm in diameter, will be delivered to retailers from November, in time for the Christmas season. This first model marks the launch of a collection that will gradually expand to include additional sizes as well as eight exclusive lid colours.

With this new range, Peugeot reinterprets the traditional casserole by favouring lighter materials and technologies that meet today’s consumer expectations. The body is made from partially recycled aluminium. Twice as light as cast iron, this material heats up quickly, distributes heat evenly and provides more responsive control over cooking, while reducing energy consumption.

Suitable for all hob types, including induction, thanks to a specific technology combining a stainless-steel disc with an aluminium body, the casserole also features a PFAS-, PFOA- and BPA-free non-stick ceramic coating that withstands temperatures of up to 250°C and is oven-safe. Easy to clean, it comes with a five-year guarantee.

The lid is one of the signatures of this new collection. Manufactured at Peugeot’s factory in Languidic, Brittany, it showcases the brand’s French expertise in ceramics. The material offers excellent thermal inertia, promotes gentle, even cooking, retains heat for longer and absorbs neither odours nor flavours.

The small raised points on the inside of the lid continuously baste the food through condensation, helping it retain its tenderness throughout cooking. Ceramic also contributes fully to the collection’s identity, enabling Peugeot to offer deep, long-lasting colours that reflect the brand’s expertise in creating exclusive shades.

From the oven or hob to the table, the casserole naturally takes centre stage at mealtimes and enhances the presentation of dishes. A stainless-steel knob with a black PVD coating, inspired by Peugeot’s famous mills, completes its distinctive design.

Personalisation is the collection’s other major innovation, with an original Mix & Match concept in which the base and lid are sold separately. Customers can choose their preferred casserole size and then select one of eight available lids. By purchasing several lids, they can change the look of their casserole according to the season, the occasion or their decorating preferences.

The concept also gives retailers greater flexibility. Selling the lids separately allows them to create their own assortments, refresh displays and optimise stock levels.

ICONIC MILLS REINVENTED

Peugeot continues to breathe new life into its iconic collections by introducing new finishes, original colours and subtle updates that build on their success.

The “Palace” mill now comes in an elegant “Satin Black” finish, highlighting the modernity of its lines while retaining the refinement that characterises the collection. The “Bali” range welcomes a new Forest Green colour, perfectly in tune with current home and table decoration trends. The electric “Line” mill features slightly revised proportions for an even more comfortable grip.

GIFT SETS DESIGNED AROUND USE

For the festive season, Peugeot is once again appealing to lovers of beautifully designed objects with a new selection of its eagerly awaited gift sets. True to its expertise, the brand has created product combinations centred around specific uses.

Among the new products is the “Paris Denim” gift set, an original reinterpretation of the famous “Paris” mill. Finished in a denim-inspired blue, it features orange details evoking the topstitching of a pair of jeans, extending even to the mill’s adjustment knob.

Wine takes centre stage with several sets bringing together complementary accessories. “Bubbles Forever” includes the essentials for serving sparkling wines, while a second set combines a decanter, its drying stand and accessories for its care.

These sets are designed to accompany wine enthusiasts at every stage of the tasting experience. The collection also includes a new entry-level electric corkscrew, designed to make this iconic Peugeot accessory more accessible without compromising on quality or performance.

SPICES TAKE ON A NEW DIMENSION

While Peugeot is known worldwide for its mills, the brand is also continuing to develop its spice range. Still relatively unknown to some consumers, this offering now represents a genuine area for growth.

The range brings together spices selected according to the same exacting standards as the mill mechanisms for which they are intended. Several gift sets provide an introduction to this universe, while new displays make it easier to showcase the range in stores.

In-store events centred around spices have proved highly popular with consumers and provide retailers with an excellent opportunity to create additional activity during the festive season. They also help build consumer loyalty by generating repeat purchases well beyond the Christmas period.

Source: Home Fashion News #62 – Sept 2026 / Translation: Leila Ahmad